Virtual Try-on and AI: How Artificial Intelligence is Shaping the Fashion Retail Space

AI-Generated Fashion Model

AI in the Fashion Retail Industry

The use of virtual try-on technology and AI in the fashion retail environment has revolutionized the way we shop. Since the pandemic, consumers were left to only buy clothes online, making it difficult to know if they bought the right size. The implementation of virtual try-on tech in a luxury brand's shopping experience provides consumers with an opportunity to try on clothes all with the camera of their devices. The evolution of artificial intelligence algorithms enhances systems like virtual try-on to create more personalized experiences through the real-time object and behavior recognition. The innovative solutions AI provides let users interact with products in ways that simulate an in-person shopping experience all in real-time. Prada, Gucci, Louis Vuitton, and more are adopting this service to enhance their e-commerce experience and to provide valued customers with a comforting shopping experience.

AI-Generated Fashion Media

AI and Fashion: Dior

As many luxury fashion brands and retailers digitalize the shopping experiences they provide, it makes us wonder if this is the future of the luxury retail experience. Brands like Dior worked with Snapchat to deliver a virtual try-on experience where users could try on the new b27 sneaker range with a camera filter, which then you could purchase through a link provided. This use of object recognition provided by artificial intelligence allows users to have the filter be used in real-time. This event successfully helped drive users to Dior’s website, generating an ad spend of 3.8x for the brand.

Artificial Intelligence in the Fashion Retail Industry: How it is Being Used

In fashion retail, AI object recognition makes it possible for consumers to have highly accurate measurements via devices as they can capture your measurements in real-time, which lessens the doubts brought on by shopping for luxury brands through e-commerce. Not only does this AI technology allow consumers to try on garments, but it will help reduce returns on goods. Most find it a hassle to return goods bought online, but being able to interact with the scaled products allows people to make more informed purchases with less doubt. It is said that the use of virtual try-on technology will reduce product returns by 31%, allowing for a more seamless shopping experience for consumers.

AI in the Luxury Retail Experience

recent advancements in artificial intelligence technology allow services like virtual try-on to analyze customer behavior in real-time to personalize their luxury retail experiences. With AI, fashion retailers can analyze user preferences and search results to better suit their customers' needs and recognize buying behaviors to offer products they may be more inclined to purchase. This AI algorithm also allows luxury fashion retailers to send their seasoned customers offers and promotions suited to their preferences based on data collected in real time. With the information gathered and used during the time accessing the website, fashion retailers can actively enhance the shopping experience as the information is processed near instantly.

Concluding Thoughts: AI and Fashion

Artificial intelligence provides virtual try-on technologies a way to be more consumer-friendly, especially with the in-person shopping experiences brought on by the COVID-19 pandemic. Luxury fashion retailers can accurately meet customers' needs with AI algorithms used to optimize virtual try-on tech. The convenient services virtual try-on technologies provides to consumers from luxury fashion retailers are proving to be highly successful, with further implementation to be seen in other retail channels in the coming years.

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